Facebook turned 10 in February with over 1,200 million active users whose personal information is the main business of the most popular network in the world, experts say. Facebook knows everything about its users: age, location, marital status , studies have studied, and also thanks to the button likes, tastes and preferences. But also other less obvious data known, and this information gets through what people write in their journals, sharing content and even sometimes passing the cursor over a particular image. Facebook also keeps track of self-censorship users, ie, attempts to change words in the status or upload photos or videos are applied. Any attempt to remove or eliminate something is also recorded. "They know more about your tastes and preferences than any other company in history," said Nate Elliott, an analyst of social networking research firm Forrester, quoted by CNN. The main objective of the most popular social network in the world, which advertising gets 90% of your money, is to figure out how to make their advertising customers benefit from this information, and how to do it without alienating its user base. Specifically, for a record of activity outside of Facebook, the cooperates with social network data collection companies as Internet searches or purchases with credit cards for profiling. To classify people according to their profiles, Facebook prepares extracted from databases to users who match certain demographic parameters such as age, sex or marital status. "It's one of the most powerful tools we have," cited by CNN said Molly McCarty, who used Facebook to post ads for their clients. To do Facebook users want to interact more with the ads on the site. "Our goal is to have ads that are as relevant and timely as the content that your friends share with you," said company founder, Mark Zuckerberg.
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